Customer-Centered Innovation

By Prof. Richard Kolsky (Kellogg School of Management, Northwestern University)

    Customer-Centered Innovation

    Date: 10–12 December 2019

    Key Challenges

    Globalization, analytics, artificial intelligence, digitization, mobility, transparency, 3-D printing, environmentalism, etc. have disrupted large companies and market leaders in almost every major industry, and given rise to a new breed of unicorns. Alas, large corporate innovation efforts been disappointing, whether disrupting from the outside in with venture scouts and funds, or from the inside out with in-house incubators. Despite tremendous assets and talented teams, many of the Global 1000 find it hard to design and launch new ventures that can disrupt existing markets and create new ones.

    Program Benefits

    The program will have following benefits to the participants:

    • Learning: Learn how to build a pipeline and portfolio of disruptive new ventures, both inside-out (with teams of intrapreneurs) and outside-in (by tapping into a rich pool of well-vetted external startups).
    • Content: In each module of the program, participants will apply tools and methodology to their own company’s business challenges. They will develop actionable ideas to be tested, preliminary experimental designs, and 100-day action plans to trigger disruptive innovation upon their return to work.
    • Behavior: Address the formidable “mothership” issues that hinder the discovery, design, and building of innovative business ventures in most corporations.

    Participant Profile

    General managers and senior marketing, strategy, business development, and innovation professionals in companies are charged with planning and implementing innovation programs and struggling to generate organic growth

    Program Faculty Bio

    Rick Kolsky, is a Marketing Professor at the Kellogg School of Management, and a Faculty Partner for Mach49, a Silicon Valley incubator and accelerator for Global 1000 companies. Rick leverages his 34 years of management consulting and executive education experience to help global companies discover, design, and execute market-focused innovations via action learning. He has taught and consulted to companies on 6 continents, including multiple client workshops in India. His students and clients have disrupted a wide variety of industries, from hip-hop to cement to peanut-butter-and jelly to accounting.

    Dr. Kolsky holds a Ph.D. from Yale in Economics and a BA-MA in Engineering and Economics from Brown.

    Program Dates

    10 – 12 December 2019

    Program Fees

    Rs. 75,000 + GST (As applicable)

    Fees should be paid in cheque or demand draft and made payable to “FLAME University Pune” at Pune. Please write the applicant name and “Program Name” at the back of the demand draft/cheque.
    Payment should be mailed to FLAME University, 401, Phoenix Complex, Bund Garden Road, Opp. Residency Club, Pune – 411001, Maharashtra, India.

    Fee can also be paid through Electronic Fund Transfer. The details are:

    • For credit to Savings Bank A/c No.062010210000010, Account name – FLAME UNIVERSITY PUNE, Bank of India, Lavale Branch, Pune (RTGS/IFSC Code: BKID0000620)
    • Name of Remitter:_____________(Please mention the name of the sponsoring organization)
    • Purpose of Remittance: Customer-Centered Innovation
    • FLAME University GST Number: 27AAATF2122L1ZW

    Please inform us the complete transaction details so that we can connect the same.


    FLAME University, Pune

    How to apply

    • Download the application form from and follow the mailing instructions mentioned therein (or)
    • Write to us at for more details (or)
    • Call us: +91-20 67906020 | +91 8454854112 | +91 9205361346


    Early Bird Discount: Nominations received with payments 45 days before the program dates shall be entitled to an early bird discount of 5%. Early submission of fee and nomination does not, however, guarantee acceptance of application.

    Group Discount: Please write to us for more details.

    Program Director

    Richard Kolsky

    Kellogg School of Management, Northwestern University

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